Cookie Policy
Last updated: May 19, 2026
This Cookie Policy explains how The Salon at 10 Newbury (“we,” “us,” or “our”) uses cookies and similar technologies on the website www.salonat10newbury.com (the “Site”). It supplements our Privacy Policy and should be read alongside it.
For the most up-to-date list of cookies actually set during your visit, please see our Cookie Statement page, which is generated automatically by an independent scanner and refreshed monthly.
1. What Are Cookies?
Cookies are small text files that a website places on your device (computer, tablet, or phone) when you visit. They allow the site to remember things about your visit — such as your language preference, whether you are logged in, or whether you have already dismissed a notice — and they help us understand how visitors use the Site.
This policy also covers similar technologies that work like cookies, including pixels, local storage, and tracking scripts. For simplicity, we refer to all of these as “cookies” throughout this document.
2. How We Use Cookies
We use cookies for four main purposes:
- Strictly necessary — to make the Site work (security, anti-spam, session handling).
- Functional — to remember your preferences (accessibility settings, recently viewed services).
- Statistics — to understand which pages are popular and how visitors find us, so we can improve the Site.
- Marketing — to measure the performance of our advertising on Google, Bing, and Meta (Facebook / Instagram), and to show you relevant content if you have engaged with us before.
Visitors from elsewhere in the United States may opt out at any time using the preferences icon in the bottom-left corner of any page.
3. Cookies We Set Directly (First-Party)
Strictly Necessary
| Cookie | Purpose | Duration |
|---|---|---|
| wordpress_logged_in_* | Identifies logged-in users (used only if you log in to a customer account, if available) | Session |
| wp-settings-* | Stores admin interface preferences for staff | 1 year |
| wp_lang | Remembers your language preference | 1 year |
| ct_*, cleantalk_* | CleanTalk anti-spam — distinguishes humans from automated form submissions | Up to 1 year |
| cmplz_*, complianz_* | Records which categories of cookies you have consented to | 1 year |
Functional
| Cookie | Purpose | Duration |
|---|---|---|
| elementor | Stores layout preferences for pages built with the Elementor page builder | Session / 1 year |
| revslider_* | Stores slide-position preferences for the Slider Revolution gallery | Session |
| userway-* | Remembers accessibility preferences (font size, contrast, dyslexia-friendly font) set through the UserWay accessibility widget | 1 year |
| mc4wp_* | Remembers whether you have already submitted the newsletter signup form, to avoid showing it again | 30 days |
Statistics
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics — assigns a unique ID to your browser to count distinct visitors | 2 years |
| _ga_* | Google Analytics 4 — stores session state | 2 years |
| _gid | Google Analytics — distinguishes visitors within a 24-hour window | 24 hours |
| _gat | Google Analytics — throttles request rate to the analytics server | 1 minute |
Marketing
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Meta Pixel — identifies your browser so we can measure ad performance on Facebook and Instagram | 3 months |
| fr | Meta Pixel — delivers ad personalization and measurement (set on facebook.com domain) | 3 months |
| _uetsid | Microsoft Bing Ads — session identifier used for ad conversion tracking | 1 day |
| _uetvid | Microsoft Bing Ads — visitor identifier used for ad retargeting | 16 days |
| IDE, DSID | Google Ads / DoubleClick — measures ad performance and serves retargeting ads | Up to 13 months |
| test_cookie | Google Ads — checks whether your browser supports cookies before serving an ad | 15 minutes |
| buttonizer-* | Buttonizer — counts clicks on the floating contact button to measure engagement | 30 days |
4. Cookies Set by Third Parties
Some features of the Site load content from third-party services. When this happens, those services may set their own cookies, which we cannot directly control. The third parties involved are:
| Service | What it does on our Site | Privacy policy |
|---|---|---|
| Google LLC (Analytics, Ads, Fonts, Maps) | Traffic measurement, advertising performance, map embeds, web fonts | policies.google.com/privacy |
| Meta Platforms, Inc. (Facebook / Instagram) | Ad performance measurement, Instagram feed display | facebook.com/privacy/policy |
| Microsoft Corporation (Bing Ads) | Search ad performance measurement | privacy.microsoft.com/privacystatement |
| YouTube (operated by Google) | Video embeds (if present on any page) | policies.google.com/privacy |
| UserWay, Inc. | Accessibility widget functionality | userway.org/privacy |
| CleanTalk, Inc. | Spam and bot detection on contact and newsletter forms | cleantalk.org/privacy-policy |
| Smash Balloon, LLC | Instagram feed display (loads images from instagram.com) | smashballoon.com/privacy-policy |
| Buttonizer (Buttonizer B.V.) | Floating action button engagement | buttonizer.pro/privacy-policy |
5. How to Manage Your Cookie Choices
On this Site
Click the small cookie preferences icon in the bottom-left corner of any page to open the consent manager. From there, you can:
- Accept all cookies
- Refuse all non-essential cookies
- Toggle individual categories (Functional, Statistics, Marketing) on or off
- Review the current list of cookies set by category
- Withdraw the consent you have previously given
Your choice is recorded for 12 months. After that, you will be asked again to confirm your preferences.
In your browser
You can also block or delete cookies through your browser settings. Most browsers let you accept all, accept only first-party, or block all cookies. Note that blocking all cookies will prevent the Site from working correctly — including the consent manager itself, which uses a cookie to remember your refusal.
Opt out of ad personalization
- Google Ads personalization: adssettings.google.com
- Meta (Facebook / Instagram) ad preferences: facebook.com/adpreferences
- Microsoft personalized ads: account.microsoft.com/privacy/ad-settings
- Industry-wide opt-out tools: NAI, DAA, EU (YourOnlineChoices)
6. Do Not Track & Global Privacy Control
Some browsers transmit a “Do Not Track” (DNT) signal or the newer Global Privacy Control (GPC) signal. We treat a GPC signal as a valid opt-out request from a verified resident of California, Colorado, Connecticut, Virginia, or Utah, and will not set Marketing-category cookies for that visit. We do not currently act on DNT signals because they are inconsistently implemented across browsers.
7. Your Rights
European Union & United Kingdom (GDPR / UK GDPR)
If you are in the EU or UK, you have the right to access, correct, delete, restrict, port, or object to processing of personal data we hold about you. You may also lodge a complaint with your national data protection authority. Non-essential cookies are not set until you click “Accept.”
California, Colorado, Connecticut, Virginia & Utah
Residents of these states have the right to know what personal information we collect, request its deletion, correct inaccuracies, and opt out of its “sale” or “sharing” for cross-context behavioral advertising (which, in cookie terms, means our Marketing-category cookies). You can exercise this right by:
- Clicking the cookie preferences icon and toggling Marketing off, or clicking the “Do Not Sell or Share My Personal Information” link in the consent manager, or
- Email us at thesalonat10newbury@gmail.com with the subject line “Privacy Request.”
We will not discriminate against you for exercising these rights.
Massachusetts
Massachusetts does not currently have a comprehensive consumer privacy law in force, but we apply California-equivalent practices to Massachusetts residents as a matter of policy. You may exercise the same rights described above by contacting us.
8. Children’s Privacy
The Site is intended for adults. We do not knowingly collect personal information through cookies from anyone under 13 years of age. If you believe a child has provided information to us through the Site, please contact us so we can remove it.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, in the services we integrate, or in applicable laws. When we do, we will update the “Last updated” date at the top of this page and, if the change is material, re-display the consent banner so you can review your choices.
10. Contact Us
If you have questions about this Cookie Policy or your privacy choices, please contact us:
- The Salon at 10 Newbury
- 10 Newbury Street, Boston, MA 02116, United States
- Telephone: 617-247-4900
- Email: thesalonat10newbury@gmail.com
For our broader data-handling practices, see our Privacy Policy. For company identification, see our Imprint & Legal Notice. For limitations of liability, see our Disclaimer.
