Posted: Monday, August 28th, 2017
In 2017, we are seeing a change in the way that men and women are caring for their hair. Have you ever wondered why different hair care companies are marketing their products so that you condition your hair first, and then shampoo afterwards? This is due to the rise of the “pre-treatment” across the hair care market. Here is everything you need to know about a pre-treatment and how you will benefit from it!
What is a pre-treatment?
A pre-treatment is a treatment that is applied to dry hair prior to regular cleansing and conditioning. It’s purpose is to deeply penetrate the hair to moisturize and protect hair strands prior to shampooing the hair. Pre-treatments are also formulated for other purposes, such as to prevent breakage or to prevent color loss or fading in aging hair.
Why would I need a pre-treatment instead of a conditioning treatment?
When hair is damaged or compromised, it has a hard time retaining moisture, color, and strength. It has always been routine to cleanse, condition, repeat. Little did we know, cleansing first can be aggressive if the hair doesn’t have a strong enough foundation to begin with. A pre-treatment will treat the hair to prevent moisture loss, color fading, and further damage caused by harsh pollutants and oils.
Pre-Treatments Available at The Salon at 10 Newbury:
Oribe Gold Lust Pre-Shampoo Intensive Treatment 
The Oribe Gold Lust Pre-Shampoo Intensive Treatment is formulated for hair that is dry and damaged. It helps bring your locks back to life with strength, moisture, smoothness, and shine. Not only does it repair previous damage in the hair, it prevents future damage as well.
Living Proof Timeless Pre-Shampoo Treatment 
The Living Proof Timeless Pre-Shampoo Treatment is formulated for aging or compromised hair that is showing signs of rapid color fading/loss, dryness, and breakage. This treatment has color, heat, and UV protection that prevents the hair from experiencing heat damage, dryness, color retention, and the harsh effects of UV rays.
